The horror genre is introduced by using creepy music, mist on the opening titles, which are on a black screen, and a close up of a blood-like liquid. Pathetic fallacy (lightning and rain) and dark colours are used to set the mood, which is gloomy. The mise-en-scene is a letter, evidently a will, being written and an old hand holding a young one, which suggests that something sad will happen or has previously. The narrative is introduced as a plan being constructed. I would take the use of music to set the creepy mood and use it in my own film opening. The camera shots used are mainly close-ups, and there are some point-of-view angles to make the audience feel as if they are in the film.
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