Friday, 27 March 2015

Evaluation Task 3: What kind of media institution might distribute your media product and why?

My production company is Touchstone Pictures, whose parent company is Walt Disney Productions. It would fund and produce my film, which will consequently appeal to fans of films by the same production company and therefore broadens the audience. My distribution company is Walt Disney Studios Motion Pictures, which is responsible for the marketing of my film – it would promote my film through the use of television and print adverts in teen magazines. The titles appear, first the cast, then the director and other members of the crew, for example, the music producer. I have done this as my audience research survey revealed that members of my audience would watch a film if they were interested in the director or actors, so it would engage them if these were at the start of the credits. My film is institutionally similar to 27 Dresses , which was produced by 20th Century Fox, as it would be released in its native county (in this case the United Kingdom) and then, if well received, released internationally. However, I would consider releasing it in America as their reception for traditional romantic comedies is better than this country’s.

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